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Why digital signage got so complicated, and how to keep it simple

Ask a bar manager how the TVs work and you’ll often hear: “Don’t touch anything, it’s all tuned in.” Somewhere along the way, putting a special on a screen turned into racks of AV gear, a login nobody remembers and a phone number for the installer. It doesn’t need to be like that.

How venues ended up with an AV cupboard

Many venues built their screens around getting one source, usually Sky, to lots of TVs. That meant specialist gear, and when signage came along it was bolted on top.

  • RF modulators, which turn a video source into a TV channel that every screen has to be tuned to
  • HDMI matrix switches and splitters, to route different sources to different screens
  • A media player box behind each screen, each needing power, updates and occasional restarts
  • Signage software with its own login, templates and training
  • An installer on call for when something drops out

Why that’s a problem for staff

When the only person who understands the setup is the installer or the owner, nobody else changes the screens. Specials go stale, last month’s event is still showing, and a retuned TV stays blank until someone gets around to it.

The simple way: every TV opens a web page

Modern smart TVs, and cheap streaming sticks like Chromecast and Fire TV, all have a web browser. That means each TV can show your signage on its own, over Wi-Fi, without tuning, modulators or a matrix. Open one address, type a 6-digit code, done.

Updating is just as simple. Anyone with the dashboard link changes a special from their phone and every TV updates within about a minute.

  • No channels to tune and nothing to retune after a power cut
  • No player boxes or cabling runs for signage
  • Staff can update it from their own phone
  • Add a TV in about a minute

Keep your Sky and your sound system

You don’t have to rip anything out. Keep your existing setup for sport, and give signage its own input or streaming stick. Switch a TV between the game and your specials with the remote.

Manage it from anywhere

Upload adverts from your phone or laptop, wherever you are

No USB sticks, no climbing ladders, no special software. Log in to your dashboard from home, the office or the supplier’s, and your TVs update by themselves.

  • Upload remotely. Drop in images or videos from your laptop, or straight from your phone’s camera roll.
  • Change a price in seconds. Edit a special from your phone and every TV shows it within about a minute.
  • Set it and forget it. Schedule adverts by day and hour ahead of time, and they switch on and off on their own.

Questions

Do I need an RF modulator or HDMI matrix for digital signage?

Not with browser-based signage. Each TV plays your adverts itself over Wi-Fi.

Can staff change the screens?

Yes. Share the dashboard link and they can update specials from their own phone.

Can I still show Sky on the same TVs?

Yes. Put signage on a spare input or a streaming stick and switch with the remote.

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